David is going solo to launch a new cologne this September.
David Beckham Homme will be sold in three sizes and is expected to reach the $60 million sales the soccer star’s 2006 fragrance Instinct brought in.
“Whether you’re going for a rugged look, or want to look a bit rough but still in a cool, clean way, or whether you just want to go for a clean, sharp look, I think it’s always important for a man to look after himself,” Becks said. “It’s something that I’ve always done and that I will continue to do.”
The scent is will include citrus, ginger, pine and fiery pepper; a heart of cashmere wood, leather and rosemary, and a drydown of mahogany wood, patchouli and skin musk. Beckham describes it as “more of a masculine scent”, that’s taken Instinct “up a level.”
“David Beckham Homme is a strategic launch for us,” said the president of Global Marketing for the perfume’s brand, Coty Beauty. “[It] represents a key new orientation for the David Beckham fragrance brand — getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise,”