Sunday, June 19, 2011

FIRST LOOK: Beyoncé’s Pulse Fragrance Ad

Trying to escape Beyonce this month is damn near impossible because she's everywhere! Girl is working it like the rent is due tomorrow. This album must sell o!!! with magazine covers coming out by the day I wasn't even expecting this.
he seductive scent — a follow-up to the singer’s perfumes Heat and Heat Rush — features notes of pear blossom, peony, midnight blooming jasmine, Madagascar vanilla and for the first time in a fragrance, bluebird orchid.The fragrance comes in an upside-down chrome-and-blue bottle, neatly tucked into a holographic carton. The bottle’s topper, a chrome cap, was inspired by her stage costumes.Beyonce picked Lionel Gasperini to shoot the print campaign and Single Ladies music video director Jake Nava for the commercial.

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